Experience & relationships
Experience & results
Selected assignments, shared anonymously. Every business and situation is different.
Growth
around67%regular monthly turnover increaseSelected assignment
A successful UK business had grown organically but lacked a clear strategy for its next stage. Cammack identified the wider market opportunity, set clearer commercial objectives and helped turn them into action.
Within approximately six months, regular monthly turnover increased by around 67%, with new customers won and new market segments opened.
Leadership
around 2×A founder-led business had reached a point where its leadership structure was making effective decision-making increasingly difficult. Cammack stepped into a Transitional Chair role, bringing greater clarity to responsibilities, decisions and strategic priorities while supporting the existing leadership team.
Within approximately six months, the business progressed into an acquisition process at a proposed valuation around double an earlier offer. Cammack has been retained in a Board role as part of the next phase.
Market entry
A global manufacturer wanted to establish and grow its position in the UK. Cammack identified what mattered specifically to UK customers, uncovered competitive strengths the business hadn't previously recognised and developed new routes to market.
An upcoming market change was identified as a significant opportunity, with early positioning now under way.
Commercial
A growing business was heavily dependent on a relatively small number of major customers. Cammack helped broaden the commercial focus, develop new customers and diversify the customer base.
Greater opportunity for growth alongside reduced reliance on individual customers.
Opportunity
A global technology business was developing a new e-commerce proposition. Cammack spotted a fundamental issue holding it back and brought in the right specialist expertise to solve it.
Commercial
Cammack identified the critical factors needed for new suppliers to succeed on a client's platform and created a framework around them.
The approach was subsequently adopted globally as part of the client's supplier onboarding process.
Sectors & services
Choose an area to see how Cammack approaches it and any related writing.
Distribution
Consider the customer, the channel, the proposition and the operational reality together. The right commercial direction depends on how the whole business works.